AB sunk its tentacles into yet another property designed to do absolutely NOTHING but gain them cred that they cannot earn for themselves and which they now use to weaken and erode the solidarity and spirit of the American Indie Brewing community.
Deschutes “American Wheat” is a classic American ale. Already, with ONE sip, but confirmed with every successive mouthful.
The food in most American brewery taprooms, alehouses, pubs, and beer halls is driving me crazy and I suspect, from time to time, it’s done the same to you.
AB has been at this for 120 years, folks. They’re betting that younger American beer fans will be just as oblivious a species of douchebag as their forebears.
While I have zero affinity for Mexican lagers, I have infinite respect for those who make them. They’re not cynical, as a rule. They’re trying…they just don’t have a lot to work with.
As they enter into the tail end of their fifth year in business, Crux continues to make a claim, with every new release, as one of America’s truly great breweries.
“We are without caring, you salope Américaine stupide!”
These acquisitions are all about Influence. Leverage. Insinuating themselves into a culture which is, at least in LARGE part, a reaction to and rejection of everything AB has stood for.