Why I Don’t Drink Budweiser…and Why I’m Not Alone (Revisited)

      (A Brief Note) On September 14 of 2011, I woke in a hot sweat and found, via Continue reading →

The Programming of The American Drinker: Why Do We Like What We Like?

What you’re about to read here is the product of the past 23 years of work in the beverage trade Continue reading →

Tin Dog Brewing and Big Block Brewing: Let’s Get Small!

Harley Davidson. Hewlett-Packard. Disney Corp. Google. Amazon…Apple. Lotus Automobiles. MagLite. Dyson. Mattell. Starbucks. Microsoft…What’s the common thread in all of Continue reading →

Winemakers in Bondage: Who Took the “Fun” From ProFUNdity?

The Basic Premise is dirt-simple, in either case. It can be hideously complicated, both by its chemistry and by the Continue reading →

Welcome to The Pour Fool Website: My Dogs Plan to Sniff You

My dogs, Edgar (no respecter of persons or personal space) and Mickey (ten pounds of Attitude in a five-pound bag), Continue reading →