We’ll see what happens with NB. But one thing is an ironclad certainty: as long as brewery owners care more about raking in the $$$ than the relationship between themselves and their loyal fans, these sell-outs will continue.
We created and supported the Craft Beer Boom as a statement that we would rather spend our dollars for beer that tastes good and supports our friends and neighbors and our own local, state, and American economies.
I URGE the citizens of Oakland to fight this unwelcome, unsupported, oblivious, arrogant, presumptuous incursion into THEIR community, THEIR neighborhoods, and THEIR culture with every breath.
These acquisitions are all about Influence. Leverage. Insinuating themselves into a culture which is, at least in LARGE part, a reaction to and rejection of everything AB has stood for.