PUT DOWN, for five fucking minutes, the IPA glass and at least try something that you have assumed, on no evidence, you wouldn’t like. Because you MIGHT. And it MIGHT change the way you look at a LOT of what’s overlooked in this country.
For those brewers who do NOT want to hang it up, this idea may well be a viable means of continuing the brand at a lower-impact scale.
As far as I am concerned, there is NO EXCUSE for ANY functionally intelligent American adult to be drinking ANY beverage from global mass-producers. NONE.
Let’s stop seeing the consequences of our continued support of beers like Budweiser and Coors and Miller and Pabst as abstractions. They are NOT.
A staunchly adolescent business category, one that existed in a sort of arrested-development haze for two+ decades, has begun to grow up.
Within 20 – 25 years, yes, there will still be guns. But there can also be fewer guns and a significant glimmer of hope for a safer, more rational, more mature culture. And we can do this…one by one.
This shocking IPA over-delivers on hops-derived fruit flavors and body. It is Delicious. DE-licious. It is Pure Pleasure to drink.
It is categorically NOT impossible for an American brewery to flourish, expand, and PAY PEOPLE, including the owners, and not sell out to some mega-corp or brewing conglomerate. It is NOT the inevitable end-game of being a successful business.
The Pour Fool 