US Craft Beer: The Sky is Falling/No, It’s Not
A staunchly adolescent business category, one that existed in a sort of arrested-development haze for two+ decades, has begun to grow up.
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Archive for: craft beer
Killing Bud, Getting the Guns: Slow and Steady Wins the Race
Within 20 – 25 years, yes, there will still be guns. But there can also be fewer guns and a significant glimmer of hope for a safer, more rational, more mature culture. And we can do this…one by one.
Deschutes “Tropical Fresh” IPA: Voluptuous Clarity
This shocking IPA over-delivers on hops-derived fruit flavors and body. It is Delicious. DE-licious. It is Pure Pleasure to drink.
“It’s Happening Again”: Stone Brewing is the New Pearl Harbor
It is categorically NOT impossible for an American brewery to flourish, expand, and PAY PEOPLE, including the owners, and not sell out to some mega-corp or brewing conglomerate. It is NOT the inevitable end-game of being a successful business.
Deschutes Black Butte NA: No Alcohol, No Suckage
When something comes along that changes the paradigm of a culture or even a product class, like Deschutes Black Butte NA absolutely has done, the bar, the minimum requirement for quality moves in an almost visible way.
Deschutes Whiskey Butte: The Dangerous Sublime
Whiskey Butte is, ho-hum, just another significant Achievement from a brewery that produces such New Classics as casually as Mozart wrote symphonies.
Deschutes “Jubelale”: An American Icon, Reimagined
Jubelale’s immense popularity sets a tone that lets other brewers experiment with making winter seasonals that go beyond the high ABV warmers of our past and into styles that hold their interest year-round.
Rant # Two on Hard Seltzer: On the Occasion of Idiocy
This adulation of frat-boy tastes ignores a major FACT of the Craft Beer Phenomenon: we all went All In on craft beer because we wanted flavors – and not the same three that were all BudMillerCoorsPabst had to offer.
The Pour Fool 