This adulation of frat-boy tastes ignores a major FACT of the Craft Beer Phenomenon: we all went All In on craft beer because we wanted flavors – and not the same three that were all BudMillerCoorsPabst had to offer.
Within 20 – 25 years, yes, there will still be guns. But there can also be fewer guns and a significant glimmer of hope for a safer, more rational, more mature culture. And we can do this…one by one.
From this day forth, what we now call “craft brewing” and “craft beer” will be called “INDIE Beer”, in The Pour Fool.
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