Wine Beer Spirits: The Extraordinary Power of IDK

“I don’t know…” A lot – maybe even most – people will do almost anything to avoid saying those words. Continue reading →

New Direction for the New Decade

This year, The Pour Fool is fifteen years old. It started as a weekly column in a suburban Seattle newspaper, Continue reading →

Deluxe Original Vodka: Smooth as, well, Paul Wall

I received a package via FedEx about two weeks ago, totally out of the blue. Usually, when some PR firm Continue reading →

The Programming of The American Drinker: Why Do We Like What We Like?

What you’re about to read here is the product of the past 23 years of work in the beverage trade Continue reading →

Welcome to The Pour Fool Website: My Dogs Plan to Sniff You

My dogs, Edgar (no respecter of persons or personal space) and Mickey (ten pounds of Attitude in a five-pound bag), Continue reading →