We created and supported the Craft Beer Boom as a statement that we would rather spend our dollars for beer that tastes good and supports our friends and neighbors and our own local, state, and American economies.
If a CRAFT brewery stocks mass-produced crap and does NOTHING to offer patrons a better alternative to watery trash Pilsners, how will they ever get them to drink their own beers?
#cantweallgetalong…Hell, no, we cannot. I’m not going to name the author of the following comment, since I did, for a Continue reading
I URGE the citizens of Oakland to fight this unwelcome, unsupported, oblivious, arrogant, presumptuous incursion into THEIR community, THEIR neighborhoods, and THEIR culture with every breath.
AB has been at this for 120 years, folks. They’re betting that younger American beer fans will be just as oblivious a species of douchebag as their forebears.
These acquisitions are all about Influence. Leverage. Insinuating themselves into a culture which is, at least in LARGE part, a reaction to and rejection of everything AB has stood for.
From this day forth, what we now call “craft brewing” and “craft beer” will be called “INDIE Beer”, in The Pour Fool.
I’ve now been asked, by actual count, thirty-seven times in the past four days what I think of the Continue reading