This future is something not that we have to create, it is something we get to create; a wonderful, limitless challenge and can be enormous fun and a good living, IF we have the guts and don’t let the knee-jerk naysayers drag us off the path, into their weeds.
These acquisitions are all about Influence. Leverage. Insinuating themselves into a culture which is, at least in LARGE part, a reaction to and rejection of everything AB has stood for.
Lists are NOTHING but our peculiar American mania for putting two things into a small closet and seeing who’s still breathing when we open the door.
From this day forth, what we now call “craft brewing” and “craft beer” will be called “INDIE Beer”, in The Pour Fool.